Advertising and public relations directors

Description

Advertising and public relations directors plan, organise, direct and co-ordinate the advertising, public relations and public information activities of an organisation.

Tasks

• liaises with client to discuss product/service to be marketed and develops the most appropriate strategy to deliver the objectives
• defines target group and implements strategy through appropriate media planning work
• conceives advertising campaign to impart the desired product image in an effective and economical way
• reviews and revises campaign strategy in light of sales figures, surveys, etc. and takes appropriate corrective measures if necessary
• stays abreast of changes in media, readership or viewing figures and advertising rates
• directs the arranging of conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.

Educational Requirements

Entry is generally via career progression from related occupations (e.g. Advertising Accounts Manager, Public Relations Officer) and although there are no pre-set entry standards, in practice most advertising and public relations directors hold a degree. Off- and on-the-job training is provided.